To kick off its 50th anniversary, Duraflame launched new, limited-edition retro packaging, inspired by the original 1972 firelogs that brought them fame.
In addition to the retro-inspired logs, an anniversary campaign integrating marketing and PR with the development of digital ads, social media, videos, web content, and even limited-edition retro-inspired merch and giveaways.
I had the opportunity to design and define the style guide as well as the overall look and feel for the anniversary campaign. I pulled inspiration from 70s vintage motifs and the original packaging to give an overall fun and engaging vibe.